After nearly 3 months of working to unify the profile and criteria, in December 2021, the World Records Union (WorldKings) officially decided to set a World Record for Vietnam’s Robusta coffee.
To confirm, affirm and enhance the status of Vietnam’s Robusta coffee, TNI King Coffee has cooperated with the Vietnam Record Institute and through the Vietnam Records Organization (VietKings) to carry out the procedures to help complete the World Record nomination dossier to the World Records Union (WorldKings ) from September 2021. This is also a content the promotions to promote the essence of Vietnamese products to the world that VietKings has implemented over the years.
Accordingly, VietKings and KingCoffe have established and completed the nomination dossier to send to the Council of World Records Union – WorldKings with the criteria that Vietnam: Country producing and exporting Robusta coffee to the market The largest global market with the art of mixing, mixing and enjoying the world’s most unique and diverse Robusta coffee culture.
Coffee is one of Vietnam’s key export products, and is also the second largest export agricultural product in terms of turnover after rice. Therefore, the coffee industry plays a huge role in the national strategic economy.
The nomination of the profile to the World Records Union for Vietnam’s Robusta coffee on this occasion has further contributed to the efforts of KingCoffee and VietKings to promote the coffee industry in particular and Vietnamese agricultural products in general at one of three exhibitions the largest and oldest exhibition on the planet is EXPO Dubai.
Before setting the World Record for Vietnamese Robusta coffee, the Vietnam Record Organization also officially established the Vietnam Record for this special product to once again affirm the value of coffee with world.
After nearly 3 months of working to unify the application and criteria. December 2021, World Records Union (WorldKings) has officially decided on setting a World Record for Robusta coffee of Vietnam. However, due to the complicated epidemic situation, WorldKings authorized the Central Board of Directors of the Vietnam Record Association to present in Vietnam to King Coffee as the unit to coordinate the nomination of the Record at the request of VietKings. This is to create conditions for King Coffee to promote the image of the World Record for Vietnam during the World Exhibition EXPO 2020 in Dubai, UAE.
December 22, 2021, at King Coffe Office (161 Vo Van Tan, Vo Thi Sau Ward, District 3, Ho Chi Minh City) an event to announce and receive the World Record for Robusta coffee took place of Vietnam.
According to the announcement from WorldKings, this record was awarded to Vietnam – The country currently leading in the world in terms of production capacity and exporting Robusta coffee to the global market with the art of mixing, blending and rewarding culture. The most unique and diverse Robusta coffee in the world.
Information about this record, WorldKings said, currently Brazil and Vietnam are the two countries that account for the majority of coffee production in the world. These are also two large countries supplying mainly two main types of coffee including Arabica and Robusta to the world. In terms of total coffee production and export volume, including both Arabica and Robusta coffees, Brazil is currently leading the world. However, for Robusta alone, Vietnam’s Robusta coffee output is higher than Brazil’s. The coffee crop statistics 2020-2021, Vietnam reached 1680 thousand tons with an area of 630 thousand hectares, Brazil reached 1212 thousand tons with 410 thousand hectares, showing that Vietnam is the largest exporter of Robusta coffee in the world coffee market. With the advantages of natural conditions, especially soil, the average coffee production in Vietnam is currently the highest in the world at 2.8 tons/ha, higher than the No. U.S. Department of Agriculture data 2020.
Besides the factor of production and export, in Vietnam, coffee is not only a drink but also considered a cultural feature. Each region has its own unique recipe. There are more and more unique creations in the art of blending Vietnamese Robusta coffee to create delicious, attractive and novel coffee cups. Those cups of coffee have been conquering many foodies, continuously entering the world’s top voted by prestigious websites. From past to present, Vietnamese people have always learned, researched and created many kinds of drinks and dishes from Robusta coffee beans with new, unique and attractive flavors to people around the world thanks to a very reasonable and delicate way of preparing and mixing coffee.
It can be said, that not only is the country currently leading in the production and export of Robusta coffee, all these values also contribute to creating a “Coffee culture” from Robusta coffee beans of Vietnam. The country and people of Vietnam, a culture with many unique, diverse and unique heritage values in the world.
WorldKings believes that with the recognition of this World Record for Vietnam’s Robusta coffee, the world will know the Vietnamese coffee brand, especially Robusta coffee, and better support Vietnam. contribute to creating a competitive advantage for Vietnam in the global coffee market – WorldKings hope, Vietnam Records Organization (VietKings) – Vietnam Records Institute and King Coffee will use this record image to effectively promote Vietnam’s Robusta coffee in the Journey to Promote the Essence of Vietnamese Products out to the world.