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On 22 December, 2021, TNI King Coffee Co., Ltd. proudly announces that Vietnamese Robusta coffee has been certified as a World Record by the World Records Union (WorldKings). The contents that have brought the World Record for Vietnamese Coffee include:
- Vietnam: the country that produces and exports Robusta coffee to the largest global market in terms of output and productivity.
- Vietnamese Coffee making culture: heritage values of the most unique and typical barista art (Ede coffee, Racquet coffee, Phin coffee)
MS. LE HOANG DIEP THAO – CEO OF TNI KING COFFEE SPEECH
AT THE ANNOUNCEMENT CEREMONY
Ms. Le Hoang Diep Thao – CEO of TNI King Coffee, said: “This can be considered the most special event of the Vietnamese coffee industry. Vietnamese Robusta coffee beans have been recognized as a World Record – it is the property of the country, belongs to the nation and all the people of Vietnam!”
“When standing in the role of Vice President of the Association, I always remind myself what to do to let the world know about Robusta, how good Vietnam Robusta is. We have to do many activities to change the minds of many people in this industry. The World Record for Vietnamese Robusta Coffee is an example,” said Ms. Diep Thao. “In terms of output, Vietnam is the world’s leading, in terms of quality, I go to convince all coffee-growing countries that we have coffees made from our Coffee but mixed with coffee beans. very delicious, like egg coffee, iced milk coffee, etc., and many other very special coffees.”
TNI KING COFFEE
TNI – KING COFFEE (Trung Nguyen International) was founded in Singapore in 2008 by Trung Nguyen Group’s co-founder Madame Le Hoang Diep Thao. Trung Nguyen International’s current headquarters is located in Ho Chi Minh City (Vietnam), under Madame Thao’s leadership.
In October 2016, Trung Nguyen International launched King Coffee, its first premium coffee brand in the United States. In just a few months, the brand took the world by storm, conquering the U.S. and other foreign markets such as Korea, China, Singapore, Australia, and India. In July 2017, King Coffee officially returned to Vietnam and established its presence in 64 provinces all over the country.
The core of King Coffee’s success lies in product quality. Each coffee bean is a crystallized essence from the sun and the earth, carefully and meticulously chosen from famous coffee raw material production areas such as Ethiopia, Brazil, Colombia, and Guatemala. Robusta comes from Buon Ma Thuot – Vietnam’s coffee capital, and Arabica, from Cau Dat (Lam Dong). The best materials and our Oriental secretly-handed-down processing know-how is the perfect combination that makes King Coffee brand – the perfect Coffee King of Vietnam – possible.
King Coffee has a wide range of products ranging from instant coffee (King Coffee 3in1, Pure Black, Coffee & Creamer, Espresso) which satisfies the time-saving needs of the modern lifestyle, roasted ground coffee (Gourmet Blend, Inspire Blend, Premium Blend) for gourmet drinkers, the original Whole Bean coffee and many Luxury ones such as the new and premium Weasel, Legacy, Golden, and Capsules.
Each of King Coffee’s products represents a sophisticated production process, inheriting nature’s essence and carrying stories of borderless passion.
ABOUT MS. LE HOANG DIEP THAO, TNI KING COFFEE CEO
Madame Le Hoang Diep Thao is a businesswoman and female general of the Vietnamese coffee industry. Currently, She is the founder and CEO of TNI King Coffee Co., Ltd.
Mme. Diep Thao is known as co-founder of Trung Nguyen Coffee Group, which she operated from 1996 to 2014. She established the G7 instant coffee product range for Trung Nguyen, bringing international success to the brand. Her strategies helped open the gateway for Trung Nguyen and G7 to the world.
King Coffee is now looking for Perfect global business partners worldwide
We are recruiting Distributors, Network Agents & Franchise partners to do business together and grow with one of the biggest coffee suppliers from Vietnam; Trung Nguyen International. Please fill in the form below to contact us for the Distribution and Franchise partner program:
Ms. Thao, one of Vietnam’s most powerful women, has written her autobiography for the first time, detailing her incredible life and entrepreneurial path as the person who set the groundwork for a dramatic transformation. The coffee industry underwent a transformation, and the brand “King of Coffee” was born. The book chronicles the rise of a number one brand that grew from a single fiber coffee shop in the late 1990s to become a coffee capital specializing in the export of high-quality Robusta coffee from Vietnam to more than 190 nations around the world over several decades.